hoodoo
Southern folk magic, or a jinx that sticks to you.
Also called conjure, rootwork.
Updated September 24, 2026
hoodoo pronunciation
/HOO-doo/
Meaning
First, hoodoo is African American Southern folk magic: roots, charms, and work meant to protect, heal, or cross somebody. Rural white talk borrows the word for any mysterious bad luck, a person who brings it, or getting cheated in a deal ("he hoodooed me"). Same mouth might mean conjure one day and a jinxed truck the next.
How folks use it
- “Grandma swore somebody put a hoodoo on that old truck.”
- “He got hoodooed on that horse trade and paid twice what it was worth.”
Origin and etymology
American English from the late 1800s, usually linked as a variant of voodoo, though hoodoo as a practice grew mainly in the Black South from African folk traditions mixed with other Southern roots. Popular talk stretched it to mean bad luck or a jinx. Exact word history is a little tangled; the folk-magic sense came first.
Frequently asked questions
Is hoodoo the same as voodoo?
Related in name, different in practice. Hoodoo is folk magic and rootwork. Voodoo (Vodou) is a religion with its own history.


